When you’re self-employed, you know that you need to reach out to potential new clients on a regular basis if you want to grow your business. However, with the COVID-19 pandemic slowing sales across many business sectors, you may have noticed that your schedule isn’t quite as busy as it used to be. Wondering how you can stay focused and start new relationships with clients in your industry during this economic slowdown? We’ve collected resources for freelancers to help you market yourself to fresh clients and adjust your offerings for our current conditions.
Designing a Home Office
First, you need to make sure you have a great workspace at home.
- 21 Tips for Building the Perfect Home Office
- How to Create the Budget-Friendly Home Office of Your Dreams
- Best Business Computers of 2020
- 5 Tips on How to Work from Home
You may not be able to hit the gym with your clients at the moment, but you can still train together online.
- 5 Easy Ways to Get More Fitness Clients Online
- 5 Ways to Use Instagram to Grow Your Online Personal Training Business
- Tips for Fitness Professionals Teaching Live-Streaming Workouts
Therapy and Counseling
Even if your therapy office is closed, there are plenty of people who want to discuss their complicated feelings about recent societal changes.
- 8 Ways to Find More Therapy Clients
- Social Media Marketing Tips for Therapists
- 9 Steps to Transition to Remote Therapy Sessions
In some locations, photographing people may be too risky right now, but capturing empty public spaces opens up a world of creative possibilities.
- Tips for Photographers Affected by the Coronavirus Outbreak
- Marketing for Photographers: 6 Ways to Get More Clients
- Photograph Your City from a New Perspective
- Connect With Companies Searching for the Best Portrait Photographers
With classrooms closed and students at home, your digital services could be in high demand.
To lock down new clients during the COVID-19 pandemic, you may need to polish up your usual outreach strategy and employ some new marketing techniques. But if you’re willing to go out of your comfort zone, develop new offerings that are relevant to your clients’ changing needs, and take risks in your business, you’ll be able to ramp up your income and expand your client base.
Photo via Unsplash
Written by Derek