Academy of Entrepreneurs
DIGITAL MARKETING FOR STARTUPS ONLINE CERTIFICATE
Marketing is no longer confined to selling products and services. Today it’s all about the brand and online reach. Get hands-on experience with online marketing channels and tools.
Did you know?
- By 2021 marketing leaders will spend 75% of their total marketing budget on digital marketing
- The number of unique monthly searches is over 100 billion, and over half of those come from a mobile device
- People now spend more time online than with all other media outlets combined
- 69% of companies planned to hire more digital marketers
About The Course
All businesses solve a problem for someone somewhere. Who is your audience? How will you reach them to propose your solution?
Marketing is no longer confined to selling products and services.
Today it’s all about the brand and online reach.
Learn how to engage with the relevant and most powerful marketing channels and tools. Get hands-on experience with online marketing channels such as blogs, paid ads, SEO, digital media campaigns, video marketing and social media to create hype.
This is your opportunity to get your business & products to shine, boost lead generation and increase sales!
Course Modules
- Who is your ideal customer?
- Color Psychology and Influence
- Brand Values
- Competitor Analysis
- Marketing SWOT Analysis
- Early Adopters
- Value Proposition
- Price | Promotion | Place Digital Place
- SEO (stage 1)
- Blogging
- EXTRA, EXTRA!
Plus
Activities and Toolkits
- Google Analytics
- Evaluating Marketing Mix Components
- Digital Marketing Research & Strategies
- Digital Marketing Channels
- Influencer Marketing
- Organic Social Media Marketing
- Paid Social Media Marketing
- Email Marketing
- Pay Per Click Advertising
Plus
Activities and Toolkits
- SEO (stage 2)
- Content Marketing
- Digital PR
- Guest Publishing
- Affiliate Marketing
- Viral/Referral Marketing
- Public Speaking
- Video Marketing
- Vlogging
- Free Web Tools & Apps
- Online Community & Forum Participation
Plus
Activities and Toolkits
A Certificate of Achievement is given upon successful completion of the program
Are you ready for the future?
ENTREPRENEURIAL SKILLS AND TOOLS TO ACCELERATE
Our program includes course work and activities that gives the learner in-depth knowledge and skills to tackle all 17 of the United Nations Global Sustainable Development Goals.
THE JOURNEY
TOP UPS
Shared Future
Students coming out of schools & universities are expected to solve 21st- century problems and enter into occupations that haven’t even been imagined yet.
Our Vision
is to accelerate social impact by empowering students with entrepreneurial skills and network to succeed and bring change. We invite you to join us.
NEWS
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